BUILDING
Africa’s 1st fintech for
the creator economy
In a country facing a 75% youth unemployment crisis, an education system ill-adapted to the digital age, AND ONE OF THE WORLD’S MOST TIGHTLY REGULATED BANKING INDUSTRIES:
hOW DO YOU evolve AND launch aN ALL-new BANKING platform DESIGNED to equip South Africa’s youth with meaningful financial access, education, and opportunities fit for
the future of work?
THIS IS THE challenge.
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BETTR.APP
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JUNE 2020 –
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– CHIEF MARKETING OFFICER
– HEAD OF DIVERSITY & EXPANSIVENESS
FEATURED PROJECTS
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FEATURED PROJECTS -
in the press
There is a financial literacy piece here, and there's a learning curve and, like, whatever your creative passion is, can be your business. That's inspiring for a lot of people, yes.
— Simon Taylor, 11:FS
There’s a proliferation of financial services across the African continent... Access Bank’s partnership with Bettr gives us a global advantage to reach Africa’s upwardly mobile youth in 12 countries and 3 continents.
— Natasha Archary, Access Bank
By targeting and offering services that resonate with the creator economy (namely Gen Z and Millennials), the app is already riding the shotgun for change.